Nearly one-third of LGBT respondents to
a recent survey say they've increased their travel over the last
year, a sign of spending growth among this niche demographic.
Community Marketing Inc.'s 2012 LGBT
Travel Survey shows 32% of gay men and 35% of lesbians increased
their travel in the last 12 months, compared to the prior year. Gay
men averaged about 4.7 leisure trips and 3.2 business trips over the
last year, while lesbians averaged 4 leisure trips and 2.1 business
trips, the survey found.
When asked what characteristics
describe them as a traveler, gay men overwhelmingly responded that
they are warm weather (67%), cultural (54%), restaurant and wine
(46%) and urban core (46%) travelers. Lesbians also reported being
warm weather (66%) and cultural (51%) travelers, but also ranked
outdoor/active travel (42%) high on their list.
The vast
majority of LGBT travelers (57%) say they travel for rest and
relaxation. And while summer is the most active travel period for the
community (peaking in August), travel is evenly spread throughout the
other seasons.
The survey found that 79% of U.S. LGBT
respondents hold valid passports. Of those, 51% used their passport
for travel in the last year.
The primary motivation for
visiting their most recent destination was a "return to a favorite
destination," but "attending an event" and an "LGBT friendly
reputation" also helped spur travel in certain destinations.
Houston ranks among the top "business
travel" destinations for LGBT travelers, the survey found. The top
three leisure travel destinations are New York, San Francisco and
Chicago.
For more on this survey, click here.
Gay Travel on the Rise
Tuesday, November 13, 2012